Amy has been helping pharmaceutical clients meet their strategic goals for more than 20 years. She has broad-based agency experience supporting numerous pharmaceutical and biotechnology clients through product launches and life cycle management. This includes developing global and domestic educational and interactive tactical plans for promotional medical education as well as pharmaceutical advertising. She has extensive therapeutic experience and expertise in cardiology, immunology, infectious diseases (including HIV), neurology, oncology, pain management, and gastrointestinal motility. Previously, Ms. Roberts was Executive Vice President, Senior Director of Client Services for The Falk Group, LLC, where she served as a strategic brand champion for several clients. Ms. Roberts received her BA degree from Bennington College.

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Susan has been working in the medical communications industry for over 15 years. Her therapeutic experience includes oncology, ophthalmology, dermatology, infectious diseases, wound healing, gastroenterology, nutrition, insomnia, women's health, pain management, and multiple sclerosis. Her experience spans promotional initiatives, publications, and continuing medical education.

Prior to joining Medicus International New York, Susan was Vice President of Program Development for AXON Communications and was responsible for content development in oncology, surgery, ophthalmology, and health/well-being promotion initiatives.

Susan earned her BA degree and her MA degree at Hofstra University. She also matriculated in the Doctoral Program in Nutrition Education at Columbia University. Susan has earned a core certificate in medical writing and editing from the American Medical Writers Association and is currently pursuing an advanced certificate, as well as a CMPP credential from ISMPP. Susan serves on the editorial board for the Journal of Communication in Healthcare.

Bradley has been delivering innovative, award-winning digital programming for Fortune 500 companies and healthcare brands for over
17 years. He has driven multiple successes in elevating brand identity and vision for clients including Sony, Verizon, Bristol-Myers Squibb, and Merck by creating experiences that encourage interaction and drive user engagement across multiple marketing channels (Web, mobile, video, kiosk, broadcast, and experiential). Bringing a seasoned strategic acumen to every initiative, Bradley has been a keen (and early) proponent of utilizing emerging media platforms to drive campaign visibility and voice while maximizing these integrated offerings to activate the end-user at multiple touch points. His expertise in leveraging new formats has resulted in many first- and best-in-class digital solutions that have delivered proven and measurable results for his clients. Bradley owns the strategic capabilities of our digital department at Medicus International New York, as well as leads the creative execution of our programming.

Kenneth brings more than 11 years of medical education industry experience to the agency. He spent his first 5 years in medical education as Vice President of Finance for Discovery East, a Publicis Company, located in Stamford, Connecticut. In 2005, following an internal reorganization, Kenneth was named Vice President of Finance for the consolidated entity, Science & Medicine. In this role, Kenneth is responsible for the overall financial management of the business unit. Before joining Publicis, Kenneth spent 13 years in publishing, with a focus on the food retail and technology markets.

Kenneth was Chief Finance Officer for Maclean Hunter Media, Inc., a trade publishing company located in Stamford, Connecticut. He has expertise in budgeting, treasury, benefits management, payroll, publication acquisition, divestitures, and system implementations. Kenneth received a Bachelor of Science degree in Accounting from Sacred Heart University in Fairfield, Connecticut. He earned his Certification in Public Accounting in 1985.

Christine has been specializing in the field of human resources for more than 10 years, providing innovative and strategic personnel solutions to Fortune 500 companies within health care, financial, consulting, and fashion/creative industries.

Focusing on talent management, organizational design, employee relations, and strategic staffing, Christine has helped many organizations resolve their most challenging staffing and organizational issues, offering
a fresh perspective to doing business today. With clients such as Medco Health Solutions, Liz Claiborne, Inc, Mellon Financial, Cendant, and others, Christine has a talent for building both internal and external relationships, and utilizing those relationships to support organizational growth and a vision for success.

Highlighting our client's robust portfolio and extensive clinical research in the field of neurology, neuro-oncology, and Parkinson's disease, this touch screen provides information on scientifically relevant milestones and clinical trial information within the chosen therapeutic area. An animated opening screen draws the user in and invites him or her to explore the multilayered content, accessing just the basics or more in-depth information on demand.

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This iPad application exemplifies the innovative educational materials we create for sales reps to use in the field. It highlights key scientific and brand-specific concepts and content in an arresting interface, incorporating iPad technology with KOL video segments, reference links, content segmented by target audience, and interactive reports. Highly interactive and visually intriguing, this tool enhances and enlivens the learning experience.

This disease-state booth elevates touch screen technology to a new level by allowing the user to interact
with the content in several engaging ways.

An interactive touch-enabled mirror utilizes infrared technology to create an outline of the user's reflection. As the educational story unfolds, on-screen imagery and scientific data vibrantly interact with this outline of the user's body.

Another element of the booth, the Virtual KOL, utilizes motion-sensor technology to attract the user to its freestanding kiosk. By inviting the user to "play," the Virtual KOL provides a one-on-one educational experience, allowing selection of informative presentations based on the user's specific interests - a new spin on the ubiquitous traditional slide presentation .

Multiple sclerosis (MS) is a complex disease state involving many immunopathophysiologic processes that orchestrate an exacerbation or an attack. The key to understanding the mechanism of action behind many therapeutic options for MS is a thorough understanding of the various immune cells and immune factors that interact. Bringing to life the critical role of T cells and B cells in MS immunopathology, this MOA animation engages the viewer by presenting the rationale behind the evolving therapeutic options for this disease state, from empirical-based to mechanism-based discovery.